It’s no secret that our most successful Darren Gygi Home Collection retailers know how to display our gorgeous, Made-in-the-USA artwork in a big way! These retailers really know how to sell the collection - in fact, they regularly sell 40-50 pieces a month.
Often, their displays initially start in a small space or on a small wall, but as the popularity of Darren Gygi has grown among their customers, they have expanded their Gygi display real estate. They know that if they showcase a variety of images in an eye-catching, appealing way, it will help their customers ponder the possibilities and buy multiple pieces of this amazing line!
As you can see in these displays, some of the sets - like the Birds and the Nautical themed prints - are grouped together, but for the most part the displays are a patchwork of what we have available. Displays like this also work well when a variety of sizes are presented.
13 Ways to Create a Display
Maybe you don’t have a lot of wall space. Or, you love the Darren Gygi Home Collection, but want to start out with a smaller commitment. We’re here to help you - with 13 awesome solutions:
1. Window to the Darren Gygi Home Collection
Highlight your favorite pieces in an old window frame! Hang the decorated window frame from the ceiling or prop it against the wall if you don’t have extra wall space.
2. Color Palette
Mix different-sized pieces of the collection within the same color family to create an eye-catching and aesthetically pleasing display, while introducing your customer to a variety of size and image options! And, for a double whammy, display pieces in a grouping behind other products to make a beautiful backdrop for any other merchandise you may have for sale.
3. Unexpected Holiday Grouping
What’s more American than baseball? (Well, actually, the Darren Gygi Home Collection is! ALL of our artwork is made to order, right here in the USA!) Add some of our year-round pieces to displays for Spring and Summer holidays.
4. Quote Walls & Collages
Show your customers how well our products mix and match! (Who says our sets have to stay together?) The fun quotes and additional photos tie themes together and helps cross-merchandise additional products, while the backgrounds make the prints POP!
5. Hang and Prop
Showcase the Darren Gygi artwork both on AND off the wall - in the same display!
Our artwork can be an amazing anchor piece for a tabletop display. Not only does a 14"x14" piece on an easel add style and class to the table on which it’s displayed, but the décor around the artwork can be changed for different seasons! (This particular display can double as a spring centerpiece or a very creative Americana display for the Fourth of July!)
7. Bookcase or Rack Display
A bookcase, baking rack or garden bench is a great way to display a variety of artwork - either on its own or intermixed with a variety of coordinating products. It’s cross-merchandising at its finest!
8. Cupboard Side Display
Have you ever considered the side of a cupboard or buffet as a display area? Grab this space and you’ve gained some unexpected “walls!”
9. Shutter Display
Have a pair of old shutters? Then you’ve got some unanticipated wall space! These are perfect for a Darren Gygi artwork display in a variety of sizes!
10. Furniture Display
Put a variety of sizes in several drawers, in an armoire, or peeking out of a wooden box for a very fun, spontaneous presentation. Or... lay the pieces directly on top of a trunk or table for an eye-catching spread.
11. Plate Rack Display
Have a plate rack or two for sale? Use them to highlight the collection instead of dinnerware! Use a full set of the small sizes or mix and match your favorite pieces to introduce your customers to all kinds of possibilities.
12. Storage Basket or Box Display
This display only works as a secondary display. Alone, this presentation is ineffective to introduce customers to the vision and potential of the artwork. But if you are looking for creative ways to store and display additional pieces - this idea is for you! (TIP: Keep the artwork in its plastic sleeve to protect it from repeated handling.)
13. Impulse Display
Do you, perhaps, have some empty space behind or in front of the cash wrap? This vacant counter is begging to display a plethora of artwork in all sizes. It’s the final place a customer will look before they make their purchase, giving them a reason to realize they need a little Darren Gygi in their lives!
With a little display creativity, you - yes, YOU - can have great success with the Darren Gygi Home Collection! Ask your rep for even more great display ideas or come up with your own innovative options! And, when you do, share them with us! We love to see what our customers do for THEIR customers!