New Dallas showroom, new merchandising and 1300 new items set the seasonal stage for Sullivans

Sioux Falls, SD – December 12, 2016

SULLIVAN, INC., ( an industry leading designer and distributor of everyday, seasonal and branded home decor products, headquartered in Sioux Falls, SD announces a new Dallas showroom and an exciting new direction for its 2017 seasonal line. 

"Our customers are in for a really big surprise," said Denise Lee, VP of Product Development. "They are going to experience a remarkable seasonal line in a way they never have before. Not only in Dallas, where we've just moved into a completely new location [Suite 304], but also in Atlanta and Las Vegas as well. We are making it easier, smarter, and more fun to shop. We're very excited to see what people say when they walk through our doors."

With over 1300 new items and a completely revitalized merchandising effort, customers will experience all new themes like Benson & Bartholomew and Frosty Forest Friends, vastly expanded lighting and ornament categories, more home décor, containers and wall art, as well as all new original art designs. Key seasonal trends are everywhere in this line from color and texture, to materials and style.

 For more information on Sullivans, call 800.456.4568, visit or contact your local Sullivans' sales representative for product information, to request a catalog or to locate a showroom near you.