Sullivan, Inc. Unveils New Website and New Brand Identity

Sioux Falls, SD – November 19, 2015

SULLIVAN, INC., an industry leading designer and distributor of everyday, seasonal and branded home decor products, headquartered in Sioux Falls, SD, has unveiled a new, industry leading website in conjunction with an all new identity for the brand.

"We've worked very hard at launching this new website in conjunction with the updated branding," said Mark Miller, CEO of Sullivans. "The Sullivan's name has been a pillar in the home decor and gift industry for nearly 50 years. Our strategy was to combine tradition with useful innovation. Our web partner, Wheroware, has delivered technology that is at the industry forefront, featuring complete responsiveness across all devices. It has incredible product search capabilities and functionality that will put a customer's entire purchasing history at their fingertips in seconds. Each customer will also see unique information specific to their purchasing history for a more personalized experience. With such significant improvements, we've taken a huge step in delivering the ultimate experience to our customer, the most important person in our business."

Sullivans is in the process of making branding updates to their Atlanta, Dallas, Las Vegas, Minneapolis and Sioux Falls showrooms, with completion planned prior to the January 2016 shows.

Since 1968 Sullivans has been renowned for unparalleled product quality and customer service in everyday and seasonal home decor. As they carry on this tradition and expand into branded lines, the company's new tagline, "Home Begins Here," emphasizes their commitment in finding, developing and delivering the latest, most exciting items available for the home.

For more information on Sullivan's new website, go to To obtain additional logo formats or a Sullivan's branding style guide, contact: Mike Miller, Creative Director, at 605.339.4274 or

See our new look 

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