Sullivans Celebrates 55 Years of an Impressive History with Customer Incentives All Year Long

Sioux Falls, SD ­ February 20, 2023

SULLIVANS BRANDS, ( an industry-leading designer and marketer of home décor, that incorporates timeless designs into on-trend décor for every style, season, and occasion, celebrates its 55th anniversary in 2023.

Sullivans, a company synonymous with quality, design, and service, has a rich history of innovation and steady growth.  Founded on the principles of loyalty, integrity, and customer care, Sullivans began with a focus on novelty home accents and has now grown into a multi-category industry leader across indoor, outdoor, and seasonal décor. 

Sullivans staying power is the result of its unique value proposition that provides customers year after year with thousands of new products, strong value, and exceptional service, as well as its ability to anticipate and adapt to market changes.   

“We are honored and humbled by the loyalty we’ve received from our employees, independent sales representatives, customers, and suppliers over the past five decades”, shares Sullivans’ CEO, Tom Russo.  Russo continues, “In particular, our relentless focus and commitment to our many thousands of independent retailers have made us the successful and rapidly growing company that we are today”.   

Presently, Sullivans is comprised of a dynamic family of brands across key home décor categories.  These brands include Sullivans Home Décor (indoor gift and décor for seasonal and everyday occasions), Woodstock Chimes (wind chimes), Woodstock Elements (garden and outdoor décor), The Darren Gygi Home Collection (proprietary, custom wall art and giftware), Vance Kitira Collection (candles), and Candle Impressions (flameless candles and fragrances).    

“Sullivans will continue to expand its leading portfolio of brands through organic development, exclusive partnerships, and add-on acquisitions”, according to Russo.  “We want to offer our customers a true, one-stop-shop experience with winning brands that delight the end consumer and make money for the retailer”.   

To commemorate its 55th anniversary, Sullivans will celebrate 2023 with special promotions and events at the markets and unique customer incentives throughout the year. Currently, Sullivans’ 55th Anniversary sale includes 15% off Woodstock Elements through 2/24/23. Through April 30th, retailers can enjoy 20% off seasonal pine, ornaments, and fall foliage. Christmas dating is also available for purchases made through July 31st.
About Sullivans

Sullivans is a leader in the home décor and gift industry offering quality, versatile home décor for every style, season, and occasion to retailers and consumers nationwide.  Sullivans aims to create emotional connections with customers around the world through inspiring product design, award-winning customer service, and focused consumer trend marketing and research.  Headquartered in South Dakota, Sullivans also has showrooms in Atlanta, Dallas, Las Vegas, and Sioux Falls; and a highly interactive virtual market to offer buyers a free, convenient way to browse and purchase products online.  

Sullivans Home Decor 55th Anniversary