Sullivans Brands Unveils Exciting New Expansions For 2024

Sioux Falls, SD ­ June 15, 2023

New 2024 Products

SULLIVANS BRANDS, ( celebrating 55 years of timeless home décor, is thrilled to announce its much-anticipated summer product launch. In this Everyday 2024 launch, Sullivans focuses on expanding its popular core categories and introduces a wide array of versatile products designed to enhance any space.

With an eye for the latest trends and an unwavering commitment to quality, Sullivans’ new launch is poised to captivate the market with an impressive 950 new products in 8 cohesive, on-trend themes. Tom Russo, CEO of Sullivans Brands, shares, "At Sullivans, we believe in staying at the forefront of design and innovation. Our new product offerings are the result of careful research into trends and consumer demand. We have listened to our customers and created high-quality products that cater to their evolving needs and preferences."

Expanding upon their already impressive range, Sullivans introduces several exciting additions to their floral collections and greenery. From wreaths and garlands to candle rings and sprays, Sullivans has created an even broader selection of faux greenery and florals to infuse life into any space. Sullivans has significantly added to their FreshCut® Collection, a unique silk floral line with a proprietary manufacturing process that replicates the natural beauty of botanicals, ensuring they look just like the real thing.

Sullivans is pleased to add to their wide range of containers and vases, including their new Influence Collection, an elegant and versatile set of sleek and modern pieces that complement any style. Their new Cali Collection features stylish matte vases in a variety of interesting shapes in neutral tones including brown, green, and red, which are sure to perfectly accessorize a range of decorative styles.

In response to customer demand, Sullivans also expands their home décor and accessories line, offering an extensive assortment of wall décor including art pieces, mirrors, and clocks. Sullivans introduces a variety of new pieces for tabletop display, together with table clocks, candle holders, and lanterns, and new furniture offerings including console tables and cabinets.

Following the success of its initial launch, Sullivans announces the significant growth of its Woodstock Elements outdoor living line. This successful collection encompasses an impressive range of outdoor décor products, including decorative fountains, birdhouses in a variety of styles, solar lanterns, stakes, and new garden flags, featuring the artwork of the Darren Gygi Home Collection.

Sullivans' renowned Vance Kitira candle line is proud to unveil its latest collection of scented candles infused with real foliage, including the delicate fragrances of lavender and rose petals. These hand-crafted, eco-friendly candles come in two different sizes and are poured into reusable glass vessels for reusable, functional beauty.

Woodstock Chimes, acquired by Sullivans in September of 2021, presents striking new additions to their musically tuned wind chimes including a stunning introduction of gold-veined decor chimes, which exude elegance and style.

The Darren Gygi Home Collection, Sullivans’ made-in-the-USA wall art line, welcomes 12 new images in a silhouette style that pays homage to Darren’s traditional iconic artwork while infusing a modern influence.

These exciting releases were designed to complement a variety of popular decorating styles including Scandinavian, Traditional, Chinoiserie, Retro, Mid-Century Modern, and airy Mediterranean.  And as always, Sullivans designed these pieces with their traditional exceptional craftsmanship, attention to detail, and dedication to providing timeless designs for every style, season, and occasion for over half a century.

In addition to the release of these stylish products, Sullivans has curated a beautiful and user-friendly virtual market where retailers can explore and shop this new collections one-on-one with their sales rep or at their convenience, any time of day or night.

Retailers can also take advantage of Sullivans’ summer show specials and incentives in person at the summer shows or online at Sullivans’ virtual market. These specials include 20% off everyday greenery and blooms, 20% off seasonal lighting and novelty products, spring and Christmas dating, discounts on Woodstock Elements, the Darren Gygi Home Collection, and Candle Impressions.

About Sullivans
Sullivans is a leader in the home décor and gift industry offering quality, versatile home décor for every style, season, and occasion to retailers and consumers nationwide.  Sullivans aims to create emotional connections with customers around the world through inspiring product design, award-winning customer service, and focused consumer trend marketing and research.  Headquartered in South Dakota, Sullivans also has showrooms in Atlanta, Dallas, Las Vegas, and Sioux Falls; and a highly interactive virtual market to offer buyers a free, convenient way to browse and purchase products online.

For more information on Sullivans or to view their wide range of products, visit or their new consumer website In addition to its Sullivans brand, Sullivans, Inc. also operates and distributes Woodstock Chimes, the Darren Gygi Home Collection, Vance Kitira Candles, Woodstock Elements, Candle Impressions, and Mirage Flameless LED Candles.  Combined they bring nearly 150 years of industry product and design experience and the ability to adapt to consumers’ regularly changing needs.