Leading Home Décor Designer Releases Its Most Diverse Line Yet: 2022 Everyday Collection
Sioux Falls, SD June 7, 2021
SULLIVAN, INC., (www.sullivangift.com) an industry-leading marketer that incorporates timeless designs into on-trend home décor for every style, season, and occasion, announces the launch of their 2022 Everyday Collection.
This extensive collection features a wide variety of offerings in a comprehensive mixture of decorating styles inspired by many important changes within Sullivans, including the launch of a new AI-driven website; a company-wide rebranding; and an ever-evolving virtual market in which customers can not only shop but also “walk” the showroom with a designer.
“The events of the past year have refined our focus. Our goal is to help our consumers create their own unique space—a space that feels like home,” says Tom Russo, CEO of Sullivans.
To achieve this goal, Nathan Skrove, VP of Product Development, and his team, designed over 850 products within 8 themes in a broad range of décor styles. “The furniture and décor within these themes,” shares Skrove, “are meant to make a home. We’ve created quality products that will stand the test of time and appeal to every decorator. There’s something for everyone in our new collection.”
And that’s great news for retailers. Sullivans’ second annual consumer survey reveals that customers are feeling very optimistic, plan to make home décor a purchasing focus in 2021, and can’t wait to get back into the brick-and-mortar in-person shopping experience.
Sullivans’ new Spring and Everyday launch is perfectly timed for the return of in-store shopping. “We’re very excited about this launch. Our themes are completely on-trend, spread across essential home décor product categories, and appeal to most every decorating style,” Russo continues. “We can’t wait to debut this new line to our retailer partners via our virtual market and/or the upcoming summer markets.”
Sullivans’ 2022 Everyday Collection includes furniture and accessories in modern, Provencial, Rustic, Bohemian, Scandinavian, Mediterranean, traditional, and Zen styles. It incorporates a wide array of materials such as wireworks, rattan, wicker, burnished brass, blond wood, and embossed metal. It also boasts a large assortment of accessories including mini botanicals, sturdy dough bowls, faux dried florals, raffia mirrors, Portuguese-inspired containers and pots, and much more.
Sullivans will officially launch their 2022 Everyday Collection on Monday, June 7th, 2021 via their Virtual Market.
Retailers can view this beautiful new collection in person at the summer shows in Dallas, Atlanta, and Las Vegas. The line is also on display in Sioux Falls, SD, at Sullivans’ headquarters.
About Sullivan, Inc.
Home Begins Here, with Sullivans, where more than 2000 new products for the home are introduced annually for distribution through national retailers and e-tailers. Sullivans was founded in 1968 and is headquartered in Sioux Falls, SD with showrooms in Atlanta, Dallas, Las Vegas, Sioux Falls, and a virtual market. For more information on Sullivans or to view their wide range of products, visit sullivangift.com, call 800.456.4568, or contact your local sales representative.