Sullivans launches Holiday 2021, a Virtual Market, and Show Specials

Holiday 2021

Sioux Falls, SD ­ December 17, 2020

SULLIVAN, INC., ( an industry-leading designer and marketer of home décor products, permanent botanicals, giftware and seasonal holiday decorations introduces a new product launch at both its in-person showrooms and in its cutting-edge virtual marketplace

“We’ve been inspired by independent retailers who have used their ingenuity and resolve to push through the tremendous challenges of 2020.  Now it is our time to inspire them. Our 2021 Holiday and Fall launch is one of the best I’ve seen in my time at Sullivans.  Our designers perfectly captured the varying trends and styles of today’s home décor buyers,” said Tom Russo, CEO of Sullivans.

This new launch, presenting hundreds of Holiday 2021 products, features 3 new Harvest themes, 10 new Christmas themes, and brand extensions of the Darren Gygi Home Collection and Candle Impressions lines.  These beautiful new products—along with the introduction of our new partnership with Vance Kitira, a candle line known for its clean-burning, hand poured candles—will be proudly displayed in our market showrooms located in Dallas, Atlanta, Las Vegas, and Sioux Falls.

As an alternative to in-person shopping, Sullivans’ offers virtual marketservices and interactive, online catalogs.

Sullivans virtual showroom was introduced in July of 2020 and proved to be a very popular new addition. There are multiple options to explore the virtual showrooms: buyers can walkthrough new themes with our lead designers and learn about latest trends; browse look books to see products in multiple settings to better visualize how the product will look in stores and homes; and buyers can even shop the showroom from the convenience of their screen.

“Our new 2021 Christmas character and pine collections are truly amazing! From intricate sculpted details to realistic flocked pine, they are pieces to treasure for years to come. Our virtual market showcases all these special details and you can really see how they sparkle and shine!” said Nathan Skrove, Director of Product Development and Design.

“The virtual showroom is also an opportunity for more one-on-one conversations and walkthroughs with sales representatives. Buyers can schedule virtual appointments and order with their sales rep right from their living room or office” said Lisa Juul, VP of Sales. 

The Virtual Market and show specials are now live at

For more information about Sullivans’ new product launch and our physical and virtual showrooms, call 800.456.4568, visit or contact your local Sullivans’ sales representative for information or to request a catalog.

About Sullivan, Inc

Home begins Here with Sullivans, where more than 2000 new products for the home are introduced annually for distribution through national retailers and e-tailers. Celebrating over 50 years in business, Sullivans was founded in 1968 and is headquartered in Sioux Falls, SD, with showrooms in Atlanta, Dallas, Las Vegas, and Sioux Falls.  For more information on Sullivans, visit, call 800.456.4568 or contact your local sales representative.

Holiday 2021