Consumers Are Looking For Outdoor Lighting And Sullivans Delivers

Sioux Falls, SD ­ May 2, 2023

SULLIVAN, INC., (www.sullivangift.com) an industry-leading marketer that incorporates timeless designs into on-trend home décor for every style, season, and occasion, highlights their wide variety of solar-powered and LED outdoor lighting. 

Sullivans introduced Woodstock Elements, a robust line of outdoor and garden décor, in the summer of 2022. It had immediate success as retailers recognized the consumer focus on improving outdoor living space.

That response is no surprise to Sullivans, who conducts an annual consumer behavior survey. In 2022, the survey topic focused on consumers’ outdoor living spaces. Consumers nationwide indicated that the events of the pandemic over the last few years have led them to increase time spent in their outdoor spaces, and 82% of respondents agree that their outdoor space is more important to them than ever.

Woodstock Elements was created with both style and utility in mind. And although it includes everything from stakes and spinners, birdhouses and benches, frogs and fountains, and stones and statuaries, LED outdoor candles and solar-powered lighting have quickly become customer favorites. 

“Consumers are drawn to this type of lighting because it is one of the most environmentally friendly and sustainable outdoor lighting solutions available,” says Megan Gygi, Marketing Manager for Sullivans.  “As the world moves towards a greener agenda, solar lights are becoming increasingly popular among consumers due to their long life and cost savings.”  

In fact, market research predicts an annual growth of over 6% in outdoor solar lighting sales. And Sullivans is proud to present a range of lighting options from the Woodstock Elements line that is both affordable and reliable. Retailers can choose from an array of options including solar-powered hanging lanterns and stakes that cast a soothing pattern as the daylight begins to dim; outdoor weighted LED candles; and hanging solar lights in finial and orb shapes, all without plugs, outlets, or wiring. Best of all, these low-maintenance lights highlight path edges, steps, and walkways, and add beautiful accents to garden paths and ornamental features.  

Woodstock Elements outdoor LED and solar lighting is available for immediate purchase on Sullivans’ website.  Retailers can view the full Woodstock Elements collection in person at the summer shows in Dallas, Atlanta, and Las Vegas, along with Sullivans’ new Seasonal 2023 line, and upcoming Everyday 2024 line. The collection is also on display in Sioux Falls, SD, at Sullivans’ headquarters.  

About Sullivan, Inc.
Sullivans is a leader in the home décor and gift industry offering quality, versatile home décor for every style, season, and occasion to retailers and consumers nationwide.  Sullivans aims to create emotional connections with customers around the world through inspiring product design, award-winning customer service, and focused consumer trend marketing and research.  Headquartered in South Dakota, Sullivans also has showrooms in Atlanta, Dallas, Las Vegas, and Sioux Falls; and a highly interactive virtual market to offer buyers a free, convenient way to browse and purchase products online.  

For more information on Sullivans or to view their wide range of products, visit sullivangift.com or their new consumer website sullivanshomedecor.com. In addition to its Sullivans brand, Sullivans, Inc. also operates and distributes Woodstock Chimes, the Darren Gygi Home Collection, Vance Kitira Candles, Woodstock Elements, Candle Impressions, and Mirage Flameless LED Candles.  Combined they bring nearly 150 years of industry product and design experience and the ability to adapt to consumers’ regularly changing needs. 

View our recently launched our new Holiday line for 2023: Seasonal decor and accessories in modern, traditional, Scandi, and traditional styles. There’s something for everyone in our gorgeous new line!  Shop our virtual market.