Sullivans reveals the hottest ornament trends capturing the hearts of Winter Market buyers. According to Jodie Resendez, Product Design Manager at Sullivans,

“With winter markets in full swing, it’s easy to see that retailers are gravitating towards festive elegance and nostalgic charm in their Seasonal ornament purchases. Buyers are choosing ornaments that complement a variety of styles and will stand the test of time.”

Nature-Inspired Themes

Retailers are gravitating towards ornaments that embrace nature and neutral tones, offering consumers a versatile and timeless decorating option. Disc ornaments featuring winter scenes, whimsical woodland animal ornaments, snowflakes, and rustic bells are among the popular favorites. Many crafted from natural materials, these ornaments are designed to be cherished year after year, adapting to a variety of styles and themes.

Traditional Shapes in Timeless Red Velvet

A throwback to Christmases of old, retailers are enamored with traditional ornament shapes like finials, drops, and onions, particularly in a red flocked velvet material (many of them shatterproof!). This classic choice adds a touch of nostalgia to holiday decor while maintaining a trendy edge.

Embellished Icicles

For a touch of glamour, retailers are embracing the enduring silver and gold Christmas trend with twisted glass icicles adorned with gold embellishments. The shimmering effect adds a touch of opulence to holiday decorations, captivating consumers who appreciate a bit of bling during the festive season.

Nathan Skrove, VP of Product Development at Sullivans, shares the reasons behind his designs,

"Our market and consumer data guide us in presenting retailers with ornaments that blend classic charm with contemporary appeal. Our broad range of ornaments caters to these desires with a blend of nature-inspired, traditional, and glamorous options."

As Winter Markets continue, the prevailing trend indicates a strong preference for ornaments that seamlessly blend neutral colors and woodland themes with timeless Christmas classics. In tune with consumer preferences, retailers are curating collections that offer enduring charm and versatility.

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